Digital Marketing

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There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are the best digital marketing tips and tricks that we can apply from bigger (better funded) brands?

The pandemic has pushed many businesses to see the value in digital marketing to attract new customers. According to eMarketer, digital marketing takes up 54% of marketing budgets and has grown by 36% since 2020!

What is Digital Marketing?

Digital marketing is the use of the internet, social media platforms, websites, emails and all our electronic devices to get your business found by new customers.

Digital marketing is trending upwards as more people use the internet and social platforms to get work done and play.

Source: Google Trends for “Digital Marketing” from 2004 to present

It today’s digital world, marketing is about connecting with your prospective customers in the right place and at the right time, earning their trust, educating them on the latest trends and then positioning your business as a solution to their needs.

Digital marketing strategy encompasses a range of marketing activities such as content marketing, email marketing, search engine optimization, mobile marketing and more.

Digital Marketing includes:

  • Search Engine Marketing (often referring to as Paid Search or PPC for Pay-per-Click)
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing
  • Audio and Video Marketing
  • Email Marketing
  • Digital Display Advertising (Banner ads)
  • Native Advertising
  • Influencer Marketing / Advocacy Marketing
  • Affiliate Marketing
  • Pay-per-Lead (PPL) sometimes referred to as Content Syndication
Why You Need Digital Marketing Today

Digital marketing is about getting found by your target audience based on the search terms they are using, the content they are consuming on the digital channels where they spend their time.

This chart shows the dramatic decline of traditional media consumption and the amazing increase in time we are all spending on digital channels from 2011 to the present.

That’s why the future of marketing is digital. Brands need digital marketing in order to achieve their marketing goals in a digital world. Those marketing goals may include awareness and reach, lead or revenue conversion, customer loyalty and retention.

Tp help you see the benefits of Digital Marketing, we’ve compiled this list of the best digital marketing tricks used by the best brands but that can be applies to any size company or budget.

10 Best Digital Marketing Tips From Top Brands
  1. Combine SEO and Content Marketing
  2. Have a Visible Presence on Relevant Social Media Platforms
  3. Optimize Your Website for Mobile-First Browsing
  4. Use the Right Digital Marketing Tools
  5. Be Awesome at Design
  6. Create and Grow an Email List
  7. Spend Wisely on Digital Advertising
  8. Visual Content
  9. Closely Watch Your Analytics
  10. Integrate Strategies and Campaigns Across Channels